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	<title>Toronto Women&#039;s Expo</title>
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	<description>Empowering yourself personally and professionally!</description>
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		<title>Stop Multitasking, Start Working</title>
		<link>http://torontowomensexpo.com/2013/05/22/stop-multitasking-start-working/</link>
		<comments>http://torontowomensexpo.com/2013/05/22/stop-multitasking-start-working/#comments</comments>
		<pubDate>Wed, 22 May 2013 14:07:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4969</guid>
		<description><![CDATA[by Phil Stott Published: Tuesday, May 07, 2013 A few years back, one of the resume buzz phrases du jour involved describing yourself with some variation of the following: &#8220;good/great/strong/effective multitasker.&#8221; It had all the hallmarks of a great catchphrase—it sounded fresh and exciting, it conveyed a sense of its user as someone with their finger on the pulse, it had very few negative connotations, and it seemed to cover a lot of ground without actually saying anything at all. (Really: it can just as easily mean &#8220;capable of drinking coffee while reading the newspaper&#8221; as &#8220;juggles multiple projects effectively.&#8221;) As the years have progressed, however, there is evidence to suggest that claiming proficiency in multitasking may no longer be of benefit to jobseekers, or even viewed as a benign catchall for someone fresh out of legitimate achievements to list under their most recent job title. In fact, rather than painting a picture of the candidate as a hard-working go-getter who&#8217;s always in control, usage of the term may well be coming to have the opposite effect. &#160; Negative Connotations A single day last week saw two pieces appear in fairly mainstream U.S. publications—The New York Times andSlate—that deal with the negative side of multitasking. First, [...]]]></description>
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		<title>Why Women Struggle With Networking: Lessons from NAPW</title>
		<link>http://torontowomensexpo.com/2013/05/22/why-women-struggle-with-networking-lessons-from-napw/</link>
		<comments>http://torontowomensexpo.com/2013/05/22/why-women-struggle-with-networking-lessons-from-napw/#comments</comments>
		<pubDate>Wed, 22 May 2013 14:02:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4967</guid>
		<description><![CDATA[by Cathy Vandewater Published: Monday, May 06, 2013 Many connections were being made at NAPW Spark: Ignite Your Network Conference, but, as Bonnie Marcus notes in her workshop on using networking to become &#8220;The Transforming Leader,&#8221; many of those connections are made intuitively—not strategically. Women tend to make friends with people they like, she says, and getting other women to like them through sharing and relating. Bonds are forged over intimacies (exchanging embarrassing work stories over coffee or sharing dirt on coworkers at the bathroom sink), while bragging about one&#8217;s achievements is decidedly a faux pas. That&#8217;s great for making friends, but business opportunities? Not so much. If your new contact remembers you as the girl who told the story of how she walked into a meeting with the toilet paper on her shoe, she may like you, but she won&#8217;t think of you for that job opening. Here are common mistakes women make while networking&#8211;and why we should change our ways: 1. Women network with people who are already part of their network Pat yourself on the back for making friends with your friend Lisa&#8217;s friend? Who already knows your other friend Janice? It may feel like you&#8217;re making networking progress, [...]]]></description>
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		<title>Teach Emotional Intelligence in Schools</title>
		<link>http://torontowomensexpo.com/2013/05/21/teach-emotional-intelligence-in-schools/</link>
		<comments>http://torontowomensexpo.com/2013/05/21/teach-emotional-intelligence-in-schools/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:51:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Parenting]]></category>
		<category><![CDATA[Personal Growth]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4965</guid>
		<description><![CDATA[A Chinese friend writes that last week President Xi, the new national leader, told a graduating class that Emotional Intelligence is “more important than IQ,” and a competence that should be pursued in the workplace. The news made the front page of Chinese newspapers. I’d add a few details. First, let’s be clear: for workplace success, IQ matters, too – just not in the same way that EI does. IQ remains the best predictor of which level of job someone can hold. For the professions (medicine, teaching, accounting and the like) you need an IQ roughly a standard deviation among the norm – that is, around 115 or higher. But once you are in that position, IQ does not guarantee that you will be outstanding in your performance, nor that you will emerge as a leader. A main reason IQ no longer predicts success once you are on the job is that everyone you are competing with is about as smart as you. That’s when emotional intelligence adds great value. The workplace competencies that independent studies have identified as distinguishing outstanding performers and leaders from the average are largely based on emotional intelligence – and as you go higher up the organizational ladder, they have greater [...]]]></description>
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		<title>7 Simple Tips To Grow Your Social Network</title>
		<link>http://torontowomensexpo.com/2013/05/21/7-simple-tips-to-grow-your-social-network/</link>
		<comments>http://torontowomensexpo.com/2013/05/21/7-simple-tips-to-grow-your-social-network/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:48:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4963</guid>
		<description><![CDATA[A strong network is important in todays connected world. Having the right connections gives you credibility and allows you to interact with peers, customers as well as potential employees. Today it is hard to imagine that companies would offer you a job without checking your LinkedIn profile. Your standing in your industry is increasingly determined by your profile and network on Facebook, Twitter, LinkedIn or YouTube. Admittedly, I have been quite late to the game of social media and must stress that I am by no means a social media expert. However, what I have done seems to be working well for me and I am enjoying an ever-expanding and effective network. In the beginning I simply started posting, connecting, inviting and sharing and today I grow my network by about 300 connections each day. To date, my network has generated many new business opportunities and helped me to connect with likeminded people. When I started using Twitter, LinkedIn, Facebook and YouTube about 2 years ago my intention was to simply build a network and engage with people in my field of enterprise performance management, analytics and big data. Let me share with you some of the lessons and tips [...]]]></description>
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		<title>The Best Way To Get More Online Followers</title>
		<link>http://torontowomensexpo.com/2013/05/21/the-best-way-to-get-more-online-followers/</link>
		<comments>http://torontowomensexpo.com/2013/05/21/the-best-way-to-get-more-online-followers/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:44:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4960</guid>
		<description><![CDATA[What is the first thing that happened once social media gave us the ability to follow other people on sites like LinkedIn, Twitter or Facebook? People started creating strategies to gain more followers. But, the truth is, there&#8217;s a simple way to get more followers — both online and offline. And, it also happens to be the best way. To get more followers, be a great leader.That&#8217;s it. What gets lost in all the techniques and maneuvers designed to gain more followers is that leadership isn&#8217;t a numbers game. Leaders don’t lead numbers. Leaders lead people. That&#8217;s true both online and offline. The key to getting more real followers — people you can truly motivate, inspire or inform — is to be the leader people want to follow. You may not wind up with thousands of followers, but the followers you gain are the ones you most want to walk with on your professional and personal journey. Great leaders make people feel they aren&#8217;t actually following; they are going somewhere important together. Here are some ideas on being a leader people want to follow: Be true to yourself Happiness is when what you think, what you say, and what you do are in harmony. ~Mahatma Gandhi When you’re a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Get 58% of Your Revenue Via LinkedIn Groups</title>
		<link>http://torontowomensexpo.com/2013/05/21/how-to-get-58-of-your-revenue-via-linkedin-groups/</link>
		<comments>http://torontowomensexpo.com/2013/05/21/how-to-get-58-of-your-revenue-via-linkedin-groups/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:42:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales - Marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4958</guid>
		<description><![CDATA[In today&#8217;s article, Thomas von Ahn, founder of Viral Solutions, Inc. shares the LinkedIn strategies he and his partner (Christine Kelly) use to generate the majority of their business. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. In fact, in our 2013 Sales &#38; LinkedIn Survey, we discovered that 50.7% of top sellers belonged to 30+ groups compared to only 11.5% of their counterparts. And take a look at their group activity. As you can see, top sellers are nearly twice as active in LinkedIn groups than everyone else. And, Thomas &#38; his partner are masters at it. Here&#8217;s their story. ___________________ 58% of our revenue comes directly from new contacts we’ve generated via LinkedIn. We don’t go chasing these people. Instead, they invite us into their decision process, wanting to learn more about how we can help their company. We’re closing nearly two thirds of these warm prospects with an average deal size of $7500. Last year, our revenue doubled and in the upcoming year, we’re expecting huge growth too. We directly attribute this to the work we continually do on LinkedIn and the foundation we’ve laid. Most people think LinkedIn is a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ask an Expert: Why Small Businesses Should Be Blogging</title>
		<link>http://torontowomensexpo.com/2013/05/17/ask-an-expert-why-small-businesses-should-be-blogging/</link>
		<comments>http://torontowomensexpo.com/2013/05/17/ask-an-expert-why-small-businesses-should-be-blogging/#comments</comments>
		<pubDate>Fri, 17 May 2013 17:01:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog & Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4933</guid>
		<description><![CDATA[Recently, small businesses got an important reminder about the value a blog can bring to their business. If you haven’t heard, a new algorithm from Google called AuthorRank gives a real advantage to small businesses that continuously create fresh, high quality content online. For those businesses already using a blog for their business, this is a huge opportunity and could go a long way in helping your business get discovered online. For those businesses that have been on the fence about starting a blog, there’s never been a better time than now. This week, I sat down with Dave Charest, Content Manager at Constant Contact to answer a few questions about blogging. Watch this week’s Ask an Expert to see if any of these questions are relevant to your business! (Also, make sure to share any other questions you might have in the comments below.) (Here is the transcript, if you’d prefer to read…) 1. Why is now a good time for small businesses to consider (or reconsider) starting a blog? Ryan: Right now is really a perfect time to get started. People have been talking about blogging and creating content for quite some time now, but more recently—the development of AuthorRank from Google [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Seven Deadly Sins of Social Media</title>
		<link>http://torontowomensexpo.com/2013/05/09/the-seven-deadly-sins-of-social-media/</link>
		<comments>http://torontowomensexpo.com/2013/05/09/the-seven-deadly-sins-of-social-media/#comments</comments>
		<pubDate>Thu, 09 May 2013 19:39:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales - Marketing]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4913</guid>
		<description><![CDATA[Social media is an ever changing landscape of community interaction and engagement. There are no set guidelines on how to properly use social media because it changes on a day-to-day basis. There are, however, many deadly sins you could be doing that are destroying your reputation and online brand. This article will share those sins and what to avoid when using social media. Sin #1: Only Talking about Yourself Share a multitude of content you find on the web, not just yours. People want variety in what you’re sharing and by only sending messages with your own content you come across as someone that only wants to take from the community rather than give. Sin #2: Overloading your Followers Keep the amount of messages you’re sending out to a modest amount. Many people follow hundreds of others on a social network; blasting them with a constant stream of message overloads your followers to the point they rather shut you off than to interact. Sin #3: Being Overly Promotional Don’t use every message you send to promote a product, service or event. Keep your promotional messages to a bare minimum and at best, keep them related to content that you’ve been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Social Media is Important for Every Business</title>
		<link>http://torontowomensexpo.com/2013/05/09/why-social-media-is-important-for-every-business/</link>
		<comments>http://torontowomensexpo.com/2013/05/09/why-social-media-is-important-for-every-business/#comments</comments>
		<pubDate>Thu, 09 May 2013 19:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales - Marketing]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4911</guid>
		<description><![CDATA[Social media is the equivalent to ‘getting a website’ for business owners. If you asked business owners what their main concern was just a few years ago it was to get a website to begin promoting their business online. Having just a website in today’s online world is not enough. Social media networks are quickly becoming one of the most important aspects of any business in the modern world. Social media allow businesses and its customers to interact well beyond the copy that’s placed on the business website. This article will share why social media is important for every business today. Build a Strong Online Brand Social media allows small and large businesses to build a strong brand through transparency, market interaction and the use of content sharing. Traditional websites that are static in nature only take a business so far; social media gives a business the edge of being active on the web where they can interact with their market and vice versa. The interaction of businesses on the web sets the stage for branding. Each message a business pushes out to the social web becomes another piece of branding which tells the market an additional item about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Creative Ways to Use Social Media for Your Business</title>
		<link>http://torontowomensexpo.com/2013/05/09/10-creative-ways-to-use-social-media-for-your-business/</link>
		<comments>http://torontowomensexpo.com/2013/05/09/10-creative-ways-to-use-social-media-for-your-business/#comments</comments>
		<pubDate>Thu, 09 May 2013 19:36:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales - Marketing]]></category>

		<guid isPermaLink="false">http://torontowomensexpo.com/?p=4909</guid>
		<description><![CDATA[Social media sites offer a way for people to communicate online and interact with their favorite businesses. Sites like Facebook, Twitter and Google+ are among the most popular and most visited on the Web, and many of their users check theirs every day. Here are ten ways you can use social media to better connect with your fans and boost your business. 1. Improve Your Customer Service These sites give your customers direct access to you. This gives you a chance to listen to what they have to say and learn how they feel about your business. By being responsive and offering them access, social media works wonders for your customer service. 2. Manage Customer Complaints Social media sites let your customers leave comments on how you’re doing. When they complain or criticize your business practices, you not only get valuable feedback, but also a chance to reply and repair your image. 3. Share Real-Life Customer Stories Social proof is powerful in establishing your company’s credibility, and social media gives you lots of opportunities to get real testimonials. Positive reviews from your customers can be seen instantly by anyone who accesses your profile or theirs. 4. Get Your Employees Involved [...]]]></description>
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